MESSAN STUDIOS is a Montreal-based multi-disciplinary design practice working at the intersection of fashion, art & culture. With storytelling at the core of our design practice, we focus on helping brands tell meaningful stories through thoughtful design.

MESSAN STUDIOS offers a wide range of services, from the early stages of design to the marketing of the end product. We help organizations bring their ideas to life.


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Empowering brands to reach their full potential.

2024

Client: Pajar Canada
Expertise: Book Design, Product Design & Packaging Design

Zig Zag : The History of Pajar Canada 1963-2023

PROJECT OVERVIEW


To celebrate its 60th anniversary, Pajar Canada sought to create a coffee table book that captures the inspiring journey of the Golbert family and their iconic footwear brand.

Named after the first boot crafted by founder Paul Golbert, 60 years ago, the book reflects a zigzag journey filled with ups and downs—a story of immigration, of starting with nothing in a new country, and of building something with family—for family.

Opening with an excerpt from Paul Golbert’s memoir, Mon Histoire, the book invites readers into the Golbert family’s extensive archive. Through vibrant imagery and engaging narratives, it honors the brand’s commitment to quality craftsmanship while celebrating sixty years of resilience and passion for shoemaking. Presented in a collector’s edition box, the book includes a custom shoemaker figurine to commemorate this milestone.

Messan Studios was tasked with the entire project, from concept to archiving, design, and production of the final product — book, figurine, and box set.

OBJECTIVES

1. Celebrate Pajar’s Heritage
   
   Document and honor the 60-year journey of Pajar, highlighting the values that define the Golbert family.
   
   
2. Inspire Future Generations
   
   Craft a narrative that resonates with future family members and stakeholders, fostering a connection to the brand’s legacy.
   
   
3. Create a Collectible Item
   
   Design a visually stunning book that serves as both a thoughtful gift and a striking coffee table centerpiece.
   
   
4. Gift Box Design
   
   Develop a beautiful gift box to house both the book and a figurine, enhancing the overall presentation and collectibility.
   
   
5. Establish a Comprehensive Archive
   
   Digitize and organize the brand’s assets into a complete and accessible archive, preserving its rich history for future reference.